MAHWAR
عربي

The whole system

Visual Identity

A visual identity is what lets people recognise your business before they read its name — a complete system of colour, type and elements that feels the same on a post, a card, a package or a sign.

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Why it matters

A logo is part of an identity, not all of it. When several designers touch your brand, or it grows into new branches and products, a documented identity is what keeps its personality intact.

You receive clear guidelines that spell out the rules — which colour when, which typeface for headings and body, spacing, and the mistakes to avoid — so anyone working on your brand later can follow them.

What you get

Deliverables

  1. 01The logo in all its versions
  2. 02Primary and secondary colour palette with screen and print values
  3. 03Arabic and Latin type system
  4. 04Graphic elements: patterns, shapes, imagery and icon style
  5. 05Brand guidelines document
  6. 06Core applications agreed at the start

Ideal for

Who is it for?

  • Businesses that want to look professional and consistent from day one
  • Brands expanding into new branches or products
  • Companies working with several designers or agencies

Pricing

  • Full visual identityLogo, colour, type, elements, guidelines and core applicationsIQD 599,000

Prices in Iraqi dinars, including two revision rounds within the agreed concept.

How we work

How we approach visual identity

  1. 01Discovery & audit

    We study the business, audience, market and competitors.

  2. 02Concept

    We define the brand’s personality and translate it into a visual direction.

  3. 03System

    Logo, colour, type and elements — and how they work together.

  4. 04Apply & document

    We apply the identity to core items and document it in the guidelines.

Related work

From our work

FAQ

Visual Identity FAQ

What’s the difference between a logo and an identity?

A logo is a single mark; an identity is the whole system around it — colour, type, elements and rules that make everything you publish look like it comes from the same place.

What are “core applications”?

Items we apply the identity to — a business card, a social template, letterhead or signage. We agree on them with you based on your business.

Can you build an identity around my existing logo?

Yes. If your logo works we build around it; if it needs refinement we’ll say so clearly before we start.

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